Revenue, Growth & Go-to-Market strategy

For fintech founders and leadership teams that want to sell more effectively and build stronger businesses.

Engagements range from fractional leadership to ongoing strategic advisory and focused projects. Built for B2B Fintech.

Angi Milano, Founder & CEO of Maven Advisory  with long brown hair wearing a black turtleneck, standing against a plain background.

Growing a fintech that sells to banks and credit unions is complicated.

You can have a great product and still struggle to turn interest into revenue.

Sales cycles are long, buying decisions involve multiple people, and the market is crowded. As the business grows, it gets harder to know where to focus, what is working, and what needs to change.

Maven Advisory helps fintech founders and leadership teams build the revenue, growth, and go-to-market strategies they need to make better decisions and move the business forward.

How Maven Advisory can help

Maven works with fintechs in a few different ways depending on where the business is and what kind of leadership or support is needed.

Fractional Revenue & Growth Leadership

Senior revenue and growth leadership for fintechs that need an experienced operator actively involved in the business without hiring another full-time executive.

The work can include revenue strategy, sales leadership, go-to-market strategy, pipeline and forecasting, market expansion, revenue operations, partnerships, and alignment between sales and marketing.

Strategic Advisory

Ongoing strategic support for founders and leadership teams working through important revenue, growth, sales, and go-to-market decisions.

Maven brings an experienced outside perspective to help evaluate opportunities, set priorities, solve problems, and make better decisions about where the business goes next.

Strategic Projects

Focused engagements for fintechs that need help solving a specific revenue or growth challenge.

Projects can include positioning, ICP and segmentation, sales strategy, go-to-market strategy, market expansion, revenue planning, pipeline assessment, or another clearly defined business priority.

Those who strategize, win.

Sometimes you need another experienced person at the table.

Maybe you have pipeline, but deals are taking too long to close. You may be entering a new market and need to figure out where the best opportunity is. Your sales strategy may need work, or you may have reached the point where the founder cannot continue carrying the entire revenue function.

Sometimes the issue is easier to see from outside the business.

Maven Advisory helps fintech leaders look across sales, marketing, partnerships, revenue operations, and go-to-market strategy to determine where to focus and what needs to change.

Angi Milano, Founder & CEO of Maven Advisory  with long brown hair using a laptop at a round wooden table by a window, with a coffee cup, a smartphone, a smartwatch, and a potted plant nearby.

Hi, I’m Angi Milano

I’ve spent 15+ years on both sides of the fintech fence, from traditional banking to (real) cutting-edge startups.

I’ve helped fintech startups sell their solutions. I’ve helped financial institutions buy them.

And now I help startups find their way through it all. With an insider’s perspective.

As the Founder of Maven Advisory, I work with founders and leadership teams as a fractional revenue and growth leader and strategic advisor.

Image of Angi Milano - Founder & CEO of Maven Advisory

Strategy is only useful if it works in the real world.

Maven works with fintechs at different stages of growth on revenue strategy, sales leadership, positioning, go-to-market, market expansion, pipeline, revenue operations, partnerships, and commercial planning.

“Working with Angi as our Fractional CRO was a fantastic decision for Conductiv. Her deep expertise in credit unions and community banks and strong industry relationships immediately gave us invaluable context into our GTM.

A man smiling outdoors with green leafy background, wearing glasses and a light blue button-up shirt.

Gopal Swamy
CEO, Conductiv

Resources for fintech leaders

Perspectives and practical resources on revenue strategy, growth, go-to-market, fintech sales, and selling to banks and credit unions.

Case Studies

See how Maven has helped fintechs work through real revenue, sales, and growth challenges.

Insights

Perspectives on the decisions fintech founders and leadership teams are making as they build and grow their businesses.

Guides & Tools

Resources to help you evaluate opportunities, improve your strategy, and make better revenue and growth decisions.

Speaking & Workshops

Angi Milano, Founder & CEO of Maven Advisory  on a stage participating in a panel discussion, each with a microphone, with two water bottles on small tables next to them. Behind them is a blue-themed backdrop with large geometric shapes.

Angi Milano speaks and leads workshops on revenue and growth strategy, go-to-market, fintech sales, selling to banks and credit unions, and building a stronger commercial strategy.

Sessions can be tailored for conferences, fintech teams, accelerators, industry organizations, banks, and credit unions.

If you need fractional leadership, strategic advisory, or help solving a specific revenue, growth, or go-to-market challenge, let’s talk.

Ready to move forward?

Logo with a stylized 'M' inside a circle and the words 'Maven Advisory' next to it

Maven Advisory helps B2B fintechs sell to banks and credit unions in the United States through fractional revenue and growth leadership, strategic advisory, and go-to-market strategy.

And if you’re tired of generic buzzwords and want insights from someone who’s lived it…

Hope is not a strategy.