Build sustainable growth with the right go-to-market strategy.
And stop jeopardizing your entire business due to inconsistent sales.
Hi 👋 I’m Angi Milano.
The stakes are too high for cookie-cutter, all-over-the-place strategies.
90% of fintechs fail due to poor product-market fit.
There are over 26,000 fintech startups globally.
42-90% of failures linked to poor go-to-market strategies.
Over 10,000 startups in the U.S. alone.
Only those who validate their ICP and adapt based on feedback, win.
Yet, most fintech startups don’t.
So they have inconsistent sales, which lead to uncontrollable growth, and jeopardizes their entire business.
The only way to solve this is with a clear and intentional collaboration between sales and marketing.
And no, scattered and all-over-the-place strategies will never work.
You know that.
You want (need!) consistent, and predictable sales.
So that you can stop worrying about revenue, and focus on what you do best: building the best product you know only you and your team can build.
No more worrying about investors.
No more stressing over growth.
Or even about “what’s next?”
You need sustainable, and predictable growth. I have a plan to help you:
Sales with a Sprinkle of Marketing.
GO-TO-MARKET STRATEGY
A 5-week plan for founders who need a go-to-market strategy that’s clear and effective.
We review what you already have: your ICPs, messaging, sales motion, marketing efforts, and results.
What’s working stays.
What’s not gets flagged.
Includes: Audit of materials, 60-minute review call, summary of key gaps.
STEP 01
Audit & Gap Assessment
ICP & Messaging Refinement
STEP 02
We define who you’re really selling to and what you’re actually saying. No fluff, just messaging that lands.
Includes: 60-minute working session, draft ICPs and positioning doc.
We outline your sales motion from outreach to close.
Repeatable, trackable, and aligned to how your buyer moves.
How much pipeline do you need? MQL vs SQL.
Includes: 60-minute strategy session, documented sales process.
STEP 03
Sales Process Design
Event & Social Selling Strategy
STEP 04
We build your presence plan: where to show up, what to say, and how to stay consistent without burnout.
Includes: 60-minute working session, content prompts and event guide.
Demand Gen & RevOps Audit
STEP 05
We tie it all together with a demand gen engine that supports your sales goals.
Includes: 60-minute wrap-up call, lead gen plan, outreach messaging starter kit.
After 5 to 7 weeks, you’ll walk away with:
01.
Clearly defined ICP personas and messaging
02.
A sales process you can use and track
03.
A strategy for showing up in the right places
04.
Demand gen plans and tools that support your goals
05.
A defined tech stack
06.
Confidence in your GTM direction and what to do next
So you start building predictable growth.
PS: Hope is not a strategy.
Why Maven Advisory?
I use my 15+ years of experience in fintech as both a buyer and seller to work on a complete go-to-market strategy that makes your startup grow sustainably.
And that’s why unlike others, here you won’t be fed shallow advice and hope for the best.
Because you can’t solve real-world problems with textbook solutions.
Those who strategize, win.
Gopal Swamy
CEO, Conductiv
Working with Angi as our Fractional CRO was a fantastic decision for Conductiv. Her deep expertise in credit unions and community banks and strong industry relationships immediately gave us invaluable context into our GTM. She opened doors extremely quickly. Angi helped us refine our sales motion, shorten sales cycles, and build a stronger, more qualified pipeline. She brings real-world insight, focus, and results.
Shivangi Khanna
Co-Founder & CEO, Krida
Angi has been with us since day one and immeasurably shaped our founding journey. She's been an incredible thought partner, but even more, she's been a true partner to us: part coach, part strategist, helping us level up our vision, mindset, and execution.
Matt Arderne
Co-Founder, Sea.dev
Angi has been a huge impact, quickly helping us get oriented in the US FI market, from strategic GTM direction all the way down to immediate tactical help! Tangible impact from day one. Startups are a fight, and Angi really gets it.
Phil Hong
Founder GuideAI
Angi made an impact on GuideAI the moment we connected! As a Board Advisor through RevTech Labs, Angi brought structure, strategy, and clarity to our go-to-market approach. Her experience in fintech and financial institutions helped us better position our product and accelerate early traction with the right partners.
Ashley Keyes
Founder, Rely
Angi was an exceptional advisor who brought deep industry knowledge and strategic direction to every conversation. What made Angi valuable was her ability to challenge our thinking constructively while remaining highly attentive to our specific needs and goals. She consistently pushed us to consider new perspectives and approaches. I highly recommend her to any startup or company looking for an advisor who can provide both strategic guidance and actionable direction.
In a few weeks you too can go from inconsistent, to predictable sales.
Hi, I’m Angi Milano
I’ve spent 15+ years on both sides of the fintech fence: from traditional banking to (real) cutting-edge startups.
I’ve helped fintech startups sell their solutions. I’ve helped banks buy them.
And now I help companies like yours find their way through it all. With an insider’s perspective.
Most advisors talk a big game, but they’ve never been in the trenches long enough to share more than generic advice inflated with a handful of buzzwords ChatGPT gave them.
I’ve done the work:
6 Acquisitions and Why It Matters at Maven Advisory
Helping Fintechs Sell Into Credit Unions
From Top Sales Performer to Strategic Advisor
From Accelerator to Advisor – Supporting Fintech Growth at Every Stage
Building a Sustainable GTM with Social Selling and RevOps
Selling to Financial Institutions
Ready to start?
Fill in this form, and I’ll get back to you shortly to book a first call.
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Packages start at $5,000. Everything is tailored to your stage and goals.
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Most start with a 5-week sprint focused on ICP, messaging, sales process, and demand gen. Some continue with ongoing support.
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If I see major blockers early, I call them out. Together, we adjust quickly and don’t waste your time or budget.
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Evaluate:
Did the advisor have startup experience?
Did the Advisor have financial services experience?
How did their advice help propel you forward?
Was the advisor open if he/she did not have expertise and willing to pull in other view points.
How much time have you been trying to make the current process work?
Are you willing to take constructive criticism and implement a new process?
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Fintech founders, GTM leads, and RevOps teams, mostly pre-Series B and looking to build a repeatable sales motion or refine an exsting one.
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Yes. We build outbound playbooks, write messaging, and coach teams on how to engage through email and LinkedIn.
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Yes. I offer monthly support for execution, growth planning, or campaign optimization.
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No. But I often use FedFis (data), HubSpot (CRM), and Zapier (automation). We’ll work with what you have and recommend only what helps. The pricing for services does not include costs associated with tech stack or data.
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Yes, if an intro makes sense, I’m happy to make it. But introductions are not guaranteed or included as part of the service.
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Yes, I can attend events on your behalf or augment your team when needed, but that’s scoped separately and agreed on a case-by-case basis. I also help you identify which events are worth your time and how to show up with a clear plan.
Build sustainable growth through go-to-market strategies backed by both buyer and seller insights.
